Phoenix Coach Global
Summary
As Marketing & Interactives Director for Phoenix Coach Global, I've been responsible for developing and managing the company's customer-facing identity across digital, print, interactive media, radio, and television.
The company was built around an ambitious vision: bringing an American-made motorcoach platform back to market while establishing a destination for motorcoach products, parts, services, and merchandise.
My work has included creative direction, website development, marketing communications, digital campaigns, and the development of an online storefront designed to make motorcoach parts and related products easier for customers to discover and purchase.
Working across such a broad range of media has required maintaining a consistent brand presence while adapting the messaging, creative, and user experience to different audiences and platforms.
Conclusion
Phoenix Coach Global demonstrates my experience managing integrated marketing and creative development over an extended period, rather than approaching each campaign or deliverable as an isolated project.
From traditional advertising to interactive platforms and e-commerce, the role has brought together brand strategy, web development, creative production, and marketing communications in support of a complex business vision.
It's also reinforced something I've carried throughout my career: an ambitious idea needs more than a compelling identity. It needs consistent communication, accessible information, and customer-facing experiences that make the vision tangible.